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What is essential to include in advertising as a contractor?

  1. Detailed project descriptions

  2. Estimates of project costs

  3. A contractor's license number

  4. References from previous clients

The correct answer is: A contractor's license number

Including a contractor's license number in advertising is crucial because it provides transparency and assurance to potential clients about the contractor’s qualifications and legitimacy. A valid license number indicates that the contractor has met specific state requirements and is legally certified to perform construction work in that jurisdiction. This information fosters trust and demonstrates a commitment to professionalism and adherence to industry regulations. While detailed project descriptions, estimates of project costs, and references from previous clients can enhance advertising by providing additional information about services, the licensing number is a fundamental legal requirement and serves to establish a contractor's credibility in a competitive market.